I started the redesign process by sketching a variety of rough ideas, allowing myself to experiment before making my decision on the final concept. My initial direction explored a more playful, curved approach, using a curly  ‘B’ but still incorporating the medieval theme . However, this style didn’t feel right with Burberry’s luxury identity. As the sketches developed, I thought  that a sharper, more angular form expressed strength, structure, and sophistication more effectively which makes it a better fit for Burberry.

The final design combines the earlier sketches into a bold, structured mark that merges the letter ‘B’ with a sword symbol. The sword acts as the spine of the logo, creating a sense of strength, direction, and heritage, while the form of the ‘B’ softens the design with elegance . This balance between sharp and curved elements reflects Burberry’s identity as a luxury brand but presented in a modern, bold  way. The medieval influence is subtle but still impactful , allowing the logo to feel timeless rather than decorative.

After finalising the sketch, I went over  the design digitally by tracing over it using the pen tool. This process allowed me to clean up the lines, sharpen the angles, and create neater  curves, resulting in a more polished and professional finish. Using the pen tool also gave me more  control over symmetry and allowed me to elevate the look even more .

I then experimented with black, burgundy, and beige, as these colours felt most suited to Burberry’s identity. Black gave the logo a clean, high-end feel, burgundy added depth, and beige referenced the brand’s iconic trench coats. Testing these colors helped me decide which worked best while keeping the design simple and versatile.

In the end, I chose burgundy as the final color, I haven’t seen much of the Burberry logo in this color and it felt the most luxurious but still aligning with the medieval inspired design.